From infomercials to training videos to web commercials, Aspire Street focuses on clear and persuasive video storytelling techniques that make ideas easy to grasp and possibilities exciting to imagine.
At Aspire Street we are particularly good at making complex information easy to understand. Our strong academic and professional foundations are integrated with our creative media production skills to create fully customized, interactive and informative learning experiences.
Aspire Street's Dr. Michael Angelo Colgan has produced documentaries in the US and Europe. Guided by ethics of accuracy and integrity, Michael uses in-depth interviewing and journalistic production techniques that get to the heart of the story, so that viewers understand the full scope of the subject matter and the real effects on individuals and society.
Aspire Street produces a variety of aural media for our clients as well as for our own Aspire Street brand. We work closely with clients to create appealing and entertaining audio messages for commercials, films, books and websites.
Aspire Street photography centers on positive and uplifting images that respect the audience and reflect the values of our clients. You can see examples of our photos throughout our website.
One of the ways Aspire Street gives back is by helping students learn filmmaking. With his teaching background at schools like USC and The Citadel, one of Michael's favorite things is to assist students with technical expertise and storytelling guidance so they can produce their own student videos.
At Aspire Street we've written scripts for documentaries, training films, educational programs, fundraising videos, infomercials, political commercials and music videos. Michael has even received kudos for his feature film screenwriting including the 10th Annual StoryPros 1st Place Drama Award and Best Screenplay at the Sunscreen Film Festival West in Los Angeles. Our audience-centered approach to copywriting and scriptwriting integrates media form and style to develop scripts that motivate viewers, listeners and readers alike.
Because we know how to make complex information easy to understand, Aspire Street excels at technical writing. Dr. Michael Colgan's years of research and teaching experience — especially helping students understand and apply new information — gives our clients an edge in everything from training manuals to white papers to technical videos.
Creating music content for videos is such a fun part of our job!
We once composed a special soundtrack for a Ronald Reagan honorary event. The music blended Reagan's legendary optimism with his love of the Southwest. After receiving several souvenirs from the event's organizers, former First Lady Nancy Reagan wrote:
. . .it is the tribute video of my husband's speech. . .that I will treasure the most.
How cool is that! Even years later, those words continue to inspire us to do our very best for each and every one of our clients.
Developing a visual brand for your organization is a critical foundation on which your business goals will be built, so we work closely with our clients on color, imaging and product personality. In this way, your visual identity is not only appealing, but also motivating for your target customer. The best designs don't happen overnight, it takes listening, understanding and collaborating to discover the best solution.
Because audio and visual media are such an important element in today's interactive environment, Aspire Street applies Integrated Marketing techniques to develop a web identity that clearly defines and uniquely brands your business and organization. Our radio and TV broadcasting experience supports our unique skills in producing content marketing that can be seamlessly built into your new or existing website.